haku: @indexterm MASS COMMUNICATION / yhteensä: 107
viite: 90 / 107
Tekijä: | Belch, G. E. |
Otsikko: | The effects of television commercial repetition on cognitive response and message acceptance. |
Lehti: | Journal of Consumer Research
1982 : JUN, VOL. 9:1, p. 56-65 |
Asiasana: | TELEVISION ADVERTISING CONSUMER ATTITUDES SOCIAL PSYCHOLOGY MASS COMMUNICATION |
Kieli: | eng |
Tiivistelmä: |
SCIMA