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| Tekijä: | Davis, A. |
| Otsikko: | The role of the mass media in investor relations |
| Lehti: | Journal of communication management
2005 : VOL, 10:1, p. 7-17 |
| Asiasana: | investor relations mass communication |
| Kieli: | eng |
| Tiivistelmä: | This article investigates the investor relations (IR) process from the perspective of media sociologists. The authors looked at three sets of participants and three stages of the communications process in investment in the London Stock exchange: financial public/IR and the IR function, financial journalists and news reporting, and professional investors and their and their evluaxtion processes. The findings indicate that there is a slow decline in the significance of financial media in the investment process. However, financial news also continues to play an important role in trading in the city and can still have a powerful effect on investment patterns. |
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