haku: @indexterm UTILITY ASSESSMENT / yhteensä: 107
viite: 43 / 107
| Tekijä: | McCord, M. Neufville, R. de |
| Otsikko: | Lottery equivalents : Reduction of the certainty effect problem in utility assessment. |
| Lehti: | Management Science
1986 : JAN, VOL. 32:1, p. 56-60 |
| Asiasana: | UTILITY ASSESSMENT |
| Kieli: | eng |
| Tiivistelmä: | A simple procedure is described for accessing utility functions which avoids many difficulties of the standard techniques. The conventional methods suffer from some drawbacks. Noting evidence linking the dependence of utility functions on the 'certainty effect', the method described compares lotteries with other lotteries rather than certain amounts; does not 'chain' responses; and consistently uses 'elementary lotteries' which control for range and reference points. Experimental work supports the proposed procedure. The proposed 'lottery equivalent' method of assessing utility has both theoretical and practical advantages. |
SCIMA