haku: @indexterm mass communication / yhteensä: 107
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| Tekijä: | Skeel, S. |
| Otsikko: | Maxwell ogles the globe |
| Lehti: | Management Today
1990 : MAR, p. 46-51 |
| Asiasana: | NEWSPAPER INDUSTRY INFORMATION INDUSTRY MASS COMMUNICATION |
| Kieli: | eng |
| Tiivistelmä: | Maxwell's goal to be the world's fifth or sixth biggest media group has made him to do restructuring and buying. These are the beginnings of a network which may span the globe. Maxwell is going to launch "The European" newspaper. Apart from printing, he is planning to comprise television, new databases and investment funds. There is also a task of assimilating other firms as well while disposing of assets to bring down its once-staggering debt. The new paper will offer critical information on services and opportunities across Europe. Staff are being recruited Europe-wide to offer good writing. Recently Maxwell has been involved in deals with Eastern European newspapers. Merger with the firm Macmillan is under way. |
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