haku: @indexterm mass communication / yhteensä: 107
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| Tekijä: | Bank, B. Seyfried, K-H. |
| Otsikko: | Capitalyse Medienkonzerne Info-Mania |
| Lehti: | Capital
1990 : SEP, VOL. 30:9, p.194-209 |
| Asiasana: | COMMUNICATION MASS COMMUNICATION TELECOMMUNICATIONS INDUSTRY |
| Kieli: | ger |
| Tiivistelmä: | The authors analyse the situation of the twenty top media concerns of the world. Rentability versus expansion is indicated in tables. They discuss which are the strategically important points in their planning:books, press, film, tv, radio, music, newspapers, periodicals professional information or else. |
SCIMA