haku: @indexterm RETAIL PRICING / yhteensä: 107
viite: 53 / 107
| Tekijä: | Walters, R. G. |
| Otsikko: | Assessing the impact of retail price promotions on product substitution, complementarity purchase, and interstore sales displacement. |
| Lehti: | Journal of Marketing
1991 : APR, VOL. 55:2, p. 17-28 |
| Asiasana: | RETAIL PRICING SALES PROMOTION EFFECTIVENESS MARKETING MODELS |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA