haku: @indexterm mass communication / yhteensä: 107
viite: 101 / 107
| Tekijä: | Webb, P. H. |
| Otsikko: | Consumer initial processing in a difficult media environment. |
| Lehti: | Journal of Consumer Research
1979 : DEC, VOL. 6:3, p. 225-236 |
| Asiasana: | TELEVISION ADVERTISING ADVERTISING MEDIA ADVERTISING RESEARCH CONSUMER BEHAVIOUR MASS COMMUNICATION |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA