haku: @indexterm Consumers / yhteensä: 1076
viite: 363 / 1076
| Tekijä: | Mitchell, V.-W. Chan, J. K. L. |
| Otsikko: | Investigating UK Consumers' Unethical Attitudes and Behaviours |
| Lehti: | Journal of Marketing Management
2002 : FEB, VOL. 18:1-2, p. 5-26 |
| Asiasana: | ETHICS UNITED KINGDOM CONSUMERS CONSUMER BEHAVIOUR |
| Kieli: | eng |
| Tiivistelmä: | The UK annually spends F450m on store security and crime prevention, which not only costs retailers, but also amounts to a hidden tax on those law-binding consumers who bear higher retail prices. Little previous research has investigated how prevalent these misbehaviors are or the moral attitudes of consumers towards them. Despite the obvious implications for both buyers and sellers, most research has focused on the business ethics of the sellers or marketers. Using a hybrid of both qualitative and survey approaches (n = 240), this paper examines the structure and inter-relationship between consumers' ethical beliefs and aberrant behaviours. The paper also argues that government, marketing practitioners and retailers should adopt pro-active rather than reactive measures to combat aberrant behaviour. |
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