haku: @indexterm Consumers / yhteensä: 1076
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| Tekijä: | Jeppesen, L.B. Molin, M.J. |
| Otsikko: | Consumers as co-developers: Learning and innovation outside the firm |
| Lehti: | Technology analysis & strategic management
2003 : SEP, VOL. 15:3, p. 363-383 |
| Asiasana: | Innovation R&D Learning Consumers |
| Kieli: | eng |
| Tiivistelmä: | This study describes a process in which a firm relies on an external consumer community for innovation. While it has been recognized that users may sometimes innovate, little is known about what commercial firms can do to motivate and capture such innovations and their related benefits. The authors contribute to strategy literature. An explorative case study shows that consumer innovation can be structured, motivated, and partly organized by a commercial firm organizing the infrastructure for consumers' interactive learning in a public online domain. |
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