haku: @indexterm Consumers / yhteensä: 1076
viite: 285 / 1076
| Tekijä: | Jamal, A. |
| Otsikko: | Marketing in a multicultural world : the interplay of marketing, ethnicity and consumption |
| Lehti: | European Journal of Marketing
2003 : VOL 37:11-12, p. 1599-1620 |
| Asiasana: | CONSUMERS CONSUMPTION CULTURE ETHNIC GROUPS |
| Kieli: | eng |
| Tiivistelmä: | This article examines mainstream consumers in the UK. The author argues that marketers and consumers or different ethnic backgrounds co-exist, interact and adapt to each other in a multicultural marketplace. Traditional racial and ethnic segmentation are discussed. |
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