haku: @indexterm Consumers / yhteensä: 1076
viite: 283 / 1076
| Tekijä: | Kamins, M. A. Alpert, F. H. Perner, L. |
| Otsikko: | Consumers´ perception and misperception of market leadership and market pioneership |
| Lehti: | Journal of Marketing Management
2003 : VOL 19:7-8, p. 807-834 |
| Asiasana: | MARKETING STRATEGY CONSUMPTION CONSUMERS BRANDS |
| Kieli: | eng |
| Tiivistelmä: | This article examines consumer awareness of market pioneership and market leadership. Also is examined have these factors impact on brand evaluation and preference. The author introduces the concept of consumer misperception of market leaderhship and and market pioneership. |
SCIMA