haku: @indexterm Consumers / yhteensä: 1076
viite: 257 / 1076
| Tekijä: | |
| Otsikko: | Segmentation and consumer insight |
| Lehti: | Admap
2004 : SEP, VOL. 39:8 (453), p. 17-18 |
| Asiasana: | consumer behaviour consumers segmentation |
| Kieli: | eng |
| Tiivistelmä: | Since no consumer market is homogenous, segmentation is widely used. But what is looked for, and it will be found? |
SCIMA