haku: @indexterm Consumers / yhteensä: 1076
viite: 257 / 1076
Tekijä: | |
Otsikko: | Segmentation and consumer insight |
Lehti: | Admap
2004 : SEP, VOL. 39:8 (453), p. 17-18 |
Asiasana: | consumer behaviour consumers segmentation |
Kieli: | eng |
Tiivistelmä: | Since no consumer market is homogenous, segmentation is widely used. But what is looked for, and it will be found? |
SCIMA