haku: @indexterm Consumers / yhteensä: 1076
viite: 222 / 1076
| Tekijä: | Kwortnik, R. J. Jr. Creyer, E. H. Ross, W. T. Jr. |
| Otsikko: | Usage-based versus measure-based unit pricing: is there a better index of value? |
| Lehti: | Journal of Consumer Policy
2006 : MAR, VOL. 29:1, p. 37-66 |
| Asiasana: | unit pricing consumers |
| Kieli: | eng |
| Tiivistelmä: | This article discusses two types of unit pricing: measure-based (cents or dollars per unit of measure) and usage-based (cents or dollars per use). Findings show that in many product categories, measure-based unit pricing does not always provide the right information for consumers to make a correct evaluation of brands' true value. |
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