haku: @indexterm Consumers / yhteensä: 1076
viite: 205 / 1076
| Tekijä: | Suri, J.F. Howard, S.G. |
| Otsikko: | Going deeper, seeing further: Enhancing ethnographic interpretations to reveal more meaningful opportunities for design |
| Lehti: | Journal of Advertising Research
2006 : SEP, VOL. 46:3, p. 246-250 |
| Asiasana: | markets consumers customers culture |
| Vapaa asiasana: | ethnography |
| Kieli: | eng |
| Tiivistelmä: | This article takes a look at ethnographic research in today's marketplace, offering 10 ways to explore corporate ethnography to achieve deeper understanding and uncover more valuable insights. |
SCIMA