haku: @indexterm Consumers / yhteensä: 1076
viite: 195 / 1076
Tekijä: | Henry, P. C. Caldwell, M. |
Otsikko: | Self-empowerment and consumption: consumer remedies for prolonged stigmatization |
Lehti: | European Journal of Marketing
2006 : VOL. 40:9/10, p.1031-1048 |
Asiasana: | consumers empowerment |
Kieli: | eng |
Tiivistelmä: | The aim of this paper is to advance the understanding of consumer response to sustained powerlessness as a consequence of disadvantaged life-conditions that are resistant to change. This study provides a framework to understanding the ways in which these consumers try to reclaim degrees of self-empowerment and wellbeing. |
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