haku: @indexterm Consumers / yhteensä: 1076
viite: 168 / 1076
Tekijä: | Kim, S.W. Choi, C.J. |
Otsikko: | Habits, self-control and social conventions: The role of global media and corporations |
Lehti: | Journal of Business Ethics
2007 : DEC I, VOL. 76:2, p. 147-154 |
Asiasana: | consumers consumer behaviour mass communication self-discipline |
Vapaa asiasana: | mass media |
Kieli: | eng |
Tiivistelmä: | This paper provides a synthesis and integrates the continuing debate of the question what is the role of media in business ethics, is the consumer choice driven by habits or rationality. |
SCIMA