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| Tekijä: | Andrews, J. |
| Otsikko: | Developing an online press office for Cardiff Council: principles of excellence |
| Lehti: | Journal of communication management
2006 : VOL. 10:2, p. 156-173 |
| Asiasana: | authority electronic office United Kingdom |
| Kieli: | eng |
| Tiivistelmä: | This paper provides a framework of excellence for the development of an online press office at Cardiff Council. The author presents an analysis of the key issues of public relations theory as they apply to the provision of an online press office. This is supported by a survey of journalists who have used Cardiff's media service and enhanced by assessment of examples of existing best practice across local authorities in UK. A framework of nine core elements for exellence is proposed. |
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