haku: @indexterm GERMAN DEMOCRATIC REPUBLIC / yhteensä: 108
viite: 19 / 108
| Tekijä: | Wenke, M. |
| Otsikko: | Kaufplane ostdeutscher Haushalte und Entwicklungsperspektiven der Nachfrage nach langlebigen Gebrauchsguter in den neuen Bundeslandern (Purchase plans of East-German households demand of durable household goods) |
| Lehti: | Markenartikel
1991 : NR. 3, p. 106-112 |
| Asiasana: | GERMAN DEMOCRATIC REPUBLIC SPENDING PATTERNS CONSUMER DURABLES |
| Kieli: | ger |
| Tiivistelmä: | This is a marketing study on the expected purchases of the East-German population. Statistical data on past purchases, saturation of household, income, saving behaviour, reliance on credit, and a survey on buying intentions are used. The research is desegregated into narrow product groups such as colored TV, bathroom furniture, theater tickets etc. |
SCIMA