haku: @indexterm PRODUCT DEVELOPMENT / yhteensä: 1086
viite: 54 / 1086
| Tekijä: | Ainamo, A. |
| Otsikko: | Coordination mechanisms in cross-functional teams: a product design perspective |
| Lehti: | Journal of Marketing Management
2007 : VOL. 23:9-10, p. 841-860 |
| Asiasana: | product development development team work design management contingency theory attitudes |
| Kieli: | eng |
| Tiivistelmä: | Product design, marketing, and sales are the key functions while developing new products, and they usually work together in the process. How can their co-operation be made more effective? Marketing research has shown that cross functional team structure itself does not create better results. However, it is claimed that marketing-led teams have a superior perfomance in comparison with teams led by other functions. By analyzing contingency, closure and attitude factors, this paper presents a more nuanced view. The paper includes a literature review and five case studies. The main conclusion is that the effectiveness of any one fuctional base or organizational arrangement depends on the customers and on the technologies by which the customers are served. In addition, the findings contribute to our understanding of the effectiveness of different cross-functional team structures. |
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