haku: @indexterm Capital goods / yhteensä: 109
viite: 80 / 109
| Tekijä: | Graff, J. |
| Otsikko: | Marktforschung auf Investitionsgutermarkten in Ubersee (Market research of investment goods oversees) |
| Lehti: | Marktforschung und Management
1990 : VOL. 34:1, p. 35-39 |
| Asiasana: | MARKET RESEARCH CAPITAL GOODS |
| Kieli: | ger |
| Tiivistelmä: | New developments in the area of market research of investment goods are viewed: changes in information basis, the proper use of computer, the striving for exactness of the data, the presentation of results, the probability of success, efficiency of market research, the advantages of an internal market research department. |
SCIMA