haku: @indexterm Capital goods / yhteensä: 109
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| Tekijä: | Eggert, K. |
| Otsikko: | Einfuhrungskonzeptionen fur innovative Investitionsguter (Concepts for the introduction of innovative investment goods) |
| Lehti: | Marktforschung und Management
1990 : VOL. 34:4, p. 179-183 |
| Asiasana: | MARKETING CAPITAL GOODS |
| Kieli: | ger |
| Tiivistelmä: | Market introduction of investment goods fails very often and not due to technical, but rather to marketing, organisational, competitive reasons. The article offers methods which reduce the probability of such kind of failure. Preconditions, timetable, organization chart of successful introduction plans are given. |
SCIMA