haku: @indexterm ABSORPTION COSTS / yhteensä: 11
viite: 6 / 11
| Tekijä: | Harris, R. |
| Otsikko: | Effects of foreign product names and country-of-origin attributions on advertisement evaluations |
| Lehti: | Psychology & Marketing
1994 : MAR-APR, VOL. 11:2, p. 129-144 |
| Asiasana: | PSYCHOLOGY ABSORPTION COSTS EVALUATION |
| Kieli: | eng |
| Tiivistelmä: | In an effort to correct methodological problems with previous research on effects of country-of-origin attributions, two experiments examined college students' reactions to brief oral or written ads for products with English, French, German, or Spanish names. Subjects rated how much they liked the ad and liked the product name and rated their likelihood of purchasing the product. Results showed that, overall, English names were generally favored over the foreign names. This finding, however, varied tremendously with the product; for several products one or more of the foreign names was preferred. |
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