haku: @author Baumgartner, H. / yhteensä: 11
viite: 9 / 11
| Tekijä: | Baumgartner, H. |
| Otsikko: | On the utility of consumers' theories in judgments of covariation |
| Lehti: | Journal of Consumer Research
1995 : MAR, VOL. 21:4, p. 634-643 |
| Asiasana: | CONSUMERS RESEARCH THEORIES |
| Kieli: | eng |
| Tiivistelmä: | Previous research on people's proficiency in assessing covariation between continuous variables is reviewed , and the impact of prior expectations and characteristics of the evidence on judgment accuracy is discussed. The present study investigates how the availability of a theory (i.e., prior expectations of relatedness) influences assessments of contingency as a function of the diagnosticity of the data. |
SCIMA