haku: @author Fisher, A. / yhteensä: 11
viite: 7 / 11
| Tekijä: | Fisher, A. |
| Otsikko: | America's most admired corporations |
| Lehti: | Fortune
1996 : MAR 4, VOL. 133:4, p. 40-58 |
| Asiasana: | USA COMPANIES SUCCESS |
| Kieli: | eng |
| Tiivistelmä: | What a year it was: Coca-Cola blossomed, reaching the top at Rubbermaid's expense. Meanwhile, beleaguered Kmart, Salomon, and Morrison Knudsen fell like dead leaves to the bottom of the list. each year we hear of more companies that have made an explicit corporate goal of improving their performance in Fortune's annual survey of corporate reputations. We even know of people whose bonuses depend on how well their companies perform. Why such intense focus on reputation? The article gives various answers to the question. |
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