haku: @author Turner, I. / yhteensä: 11
viite: 3 / 11
| Tekijä: | Turner, I. |
| Otsikko: | Strategy and organization: the rise and fall of the transnational |
| Lehti: | Manager Update
1996 : WINTER, VOL. 8:2, p. 1-9 |
| Asiasana: | |
| Vapaa asiasana: | UNTERNEHMENSSTRATEGIE, MULTINATIONALE UNTERNEHMEN, MARKETINGSTRATEGIE |
| Kieli: | eng |
| Tiivistelmä: | The author of this article reviews and criticizes the thinking about the globalization of markets and the rise and fall of the transnational company. For this purpose he uses a series of articles collected over the period 1983 till 1996. |
SCIMA