haku: @author Wheeler, D. / yhteensä: 11
viite: 7 / 11
| Tekijä: | Wheeler, D. Sillanpaa, M. |
| Otsikko: | Including the stakeholders: the business case |
| Lehti: | Long Range Planning
1998 : APR, VOL. 31:2, p. 201-210 |
| Asiasana: | LONG RANGE PLANNING STAKEHOLDERS MANAGEMENT |
| Kieli: | eng |
| Tiivistelmä: | All the available evidence suggests that companies which are run with a view to the long term interests of their key stakeholders are more likely to prosper than those which take a short term, "shareholder first" approach. Indeed, it is the central premise of this article that forces of economic globalisation and developments in the technology of mass communication will make stakeholder inclusion an increasingly essential component of corporate strategy in the 21st century. |
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