haku: @author Patterson, M. / yhteensä: 11
viite: 4 / 11
| Tekijä: | Patterson, M. |
| Otsikko: | From experience: linking product innovation to business growth |
| Lehti: | Journal of Product Innovation Management
1998 : SEP, VOL. 15:5, p. 390-402 |
| Asiasana: | PRODUCTS INNOVATION GROWTH |
| Kieli: | eng |
| Tiivistelmä: | Industry pundits often take managers to task for their supposedly myopic approach to planning and decision making. These sweeping generalizations gloss over the complex challenges confronting the managers who must ensure that their firms enjoy ongoing revenue growth opportunities. In place of pat answers, those managers require analysis and planning tools that offer clearer insights into the effects their decisions have on their firms' continued business success. |
SCIMA