haku: @author Pecotich, A. / yhteensä: 11
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| Tekijä: | Pecotich, A. Hattie, J. Low, L. P. |
| Otsikko: | Development of Industruct: A scale for the measurement of perceptions of industry structure |
| Lehti: | Marketing Letters
1999 : NOV, VOL. 10:4, p. 409-422 |
| Asiasana: | Competition Measurement |
| Vapaa asiasana: | Industry structure |
| Kieli: | eng |
| Tiivistelmä: | The development of Industruct, an instrument designed to measure perceptions of industry structure based on Porter's five competitive forces formulation, is described. The results indicate among others that a valid 5-dimensional scale can be defined. |
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