haku: @author Rapoport, A. / yhteensä: 11
viite: 3 / 11
| Tekijä: | Srivastava, J. Chakravarti, D. Rapoport, A. |
| Otsikko: | Price and margin negotiations in marketing channels: an experimental study of sequential baargaining under one-sided uncertainty and opportunity cost of delay |
| Lehti: | Marketing Science
2000 : SPRING, VOL. 19:2, p. 163-184 |
| Asiasana: | Marketing channels Negotiation Prices Models |
| Kieli: | eng |
| Tiivistelmä: | Manufacturers and distributors in maarketing channels commonly establish prices, margins, and other trade terms through negotiations. A game-theoretic model is adapted to predict bargaining behaviour and outcomes in this channel negotiation scenario. |
SCIMA