haku: @author Kim, W.C. / yhteensä: 11
viite: 5 / 11
Tekijä: | Kim, W.C. Mauborgne, R. |
Otsikko: | Knowing a winning business idea when you see one |
Lehti: | Harvard Business Review
2000 : SEP/OCT, VOL. 78:5, p. 129-138 |
Asiasana: | Innovation Entrepreneurship Companies Managers |
Kieli: | eng |
Tiivistelmä: | Identifying which business ideas have real commercial potential is one of the most difficult challenges that executives face. Three tools -to determine utility, price, and business model- can help them invest wisely. |
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