haku: @indexterm Image processing / yhteensä: 11
viite: 4 / 11
| Tekijä: | Lardinoit, T. Derbaix, C. |
| Otsikko: | Sponsorship and recall of sponsors |
| Lehti: | Psychology & Marketing
2001 : FEB, VOL. 18:2, p. 167-190 |
| Asiasana: | SPONSORSHIP COMPANIES BRANDS IMAGE PROCESSING ADVERTISING |
| Kieli: | eng |
| Tiivistelmä: | The authors have explored, by means of a laboratory experiment, the effect of field and/or television sponsorship on respondentÂ’s unaided recall and aided recall (recognition) of sponsorsÂ’ names. |
SCIMA