haku: @author Harris, L.C. / yhteensä: 11
viite: 11 / 11
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| Tekijä: | Harris, L.C. |
| Otsikko: | Getting professionals to plan: pressures, obstacles and tactical responses |
| Lehti: | Long Range Planning
2000 : DEC, VOL. 33:6, p. 849-877 |
| Asiasana: | PROFESSIONAL MARKETING |
| Vapaa asiasana: | MARKETING PLANNING PROFESSIONAL SERVICES |
| Kieli: | eng |
| Tiivistelmä: | In order to understand change in professional services, an in-depth survey was conducted covering 25 legal firms an 25 accountancy firms. This survey looked at three aspects: the pressure to conduct strategic marketing planning; the obstacles to such planning; and the tactical responses to these obstacles. |
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