haku: @author Klein, R. / yhteensä: 11
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| Tekijä: | Straub, D. Klein, R. |
| Otsikko: | E-competitive transformations |
| Lehti: | Business Horizons
2001 : MAY-JUN, VOL. 44:3, p. 3-12 |
| Asiasana: | Electronic commerce Information technology Internet Strategic management |
| Kieli: | eng |
| Tiivistelmä: | E-commerce comprises a broad range of activities and information technologies (ITs) that a firm can potentially deploy to meet this goal. However, before implementing an e-commerce strategy, the firm needs to articulate clear objectives and expectations to prescribe that course of action. This research shows that succesful integration of e-commerce occurs when firms progress through three levels. |
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