haku: @author Tzokas, N. / yhteensä: 11
viite: 5 / 11
| Tekijä: | Kavali, S. Tzokas, N. Saren, M. |
| Otsikko: | Corporate ethics: an exploration of contemporary Greece |
| Lehti: | Journal of Business Ethics
2001 : MAR I, VOL. 30:1, p. 87-104 |
| Asiasana: | ETHICS STANDARDS GREECE MARKETING |
| Kieli: | eng |
| Tiivistelmä: | This study aims to discover marketing professionals' perceptions on ethical problems and current level of ethics in Greece, as well as, on the policy instruments used by companies to help employees make decisions in a more ethical fashion, using a qualitative research design. Specifically, it reports the results of a series of in-depth interviews conducted with Greek marketing professional employed by multinationals in Greece. A number of topics examining ethical problems, ethical standards, corporate policy instruments and corporate culture served as a basis for discussion. Also in this paper several recommendations are offered for consideration by marketing professionals interested in promoting ethical business conduct. |
SCIMA