haku: @author Tikkanen, H. / yhteensä: 11
viite: 7 / 11
| Tekijä: | Alajoutsijärvi, K. Klint, M. B. Tikkanen, H. |
| Otsikko: | Customer relationship strategies and the smoothing of industry-specific business cycles: the case of the global fine paper industry |
| Lehti: | Industrial Marketing Management
2001 : AUG, VOL. 30:6, p. 487-497 |
| Asiasana: | BUSINESS CYCLES CUSTOMER RELATIONS PAPER AND PULP INDUSTRY |
| Kieli: | eng |
| Tiivistelmä: | The purpose of this study is to argue for the importance of customer relationship strategies in smoothing industry-specific business cycles. The authors use the global fine paper industry as an example of an industry renowned for its drastic, seemingly uncontrollable business cycles. |
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