haku: @author Smith, W. / yhteensä: 11
viite: 2 / 11
| Tekijä: | Smith, W. Higgins, M. |
| Otsikko: | Engaging the commodified face: the use of marketing in the child adoption process |
| Lehti: | Business Ethics
2002 : APR, VOL. 11:2, p. 179-190 |
| Asiasana: | ETHICS MARKETING STRATEGY CHILDREN ANALYTICAL REVIEW |
| Kieli: | eng |
| Tiivistelmä: | This paper evaluates the ethical consequences of the use of marketing techniques in the child adoption process within England and Wales. Since 1995 the political climate in the UK has seen a reassessment of the manner in which the state organises care for children who arc within its legal guardianship. Successive UK governments have acknowledged the under-utilisation of child adoption as a moral and efficient means of child- care. However, the presentation of child adoption in a more active fashion involves concerns about the manner in which child adoption has been organised. Increasingly child adoption organisations and social work professionals are being made accountable through the language of customer service and performance measurements. |
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