haku: @author Baumgartner, H. / yhteensä: 11
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| Tekijä: | Baumgartner, H. |
| Otsikko: | Toward a personology of the consumer |
| Lehti: | Journal of Consumer Research
2002 : SEP, VOL. 29:2, p. 286-292 |
| Asiasana: | Consumer behaviour Psychology |
| Kieli: | eng |
| Tiivistelmä: | Personality research has long been a fringe player in the study of consumer behaviour. This essay discusses recent work in personality psychology that may serve as the foundation for the development of a personology of the consumer, in which people are seen as dispositional, goal-striving, and narrative entities engaged in consumption in the broadest sense. |
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