haku: @author Matzler, K. / yhteensä: 11
viite: 6 / 11
| Tekijä: | Pechlaner, H. Smeral, E. Matzler, K. |
| Otsikko: | Customer value management as a determinant of the competitive position of tourism destinations |
| Lehti: | Tourism review
2002 : VOL. 57:4, p. 15-22 |
| Asiasana: | Tourism Tourist industry Service management Marketing strategy Competitiveness |
| Kieli: | eng |
| Tiivistelmä: | The aim of this article is the explanation of Customer Value Management as a key strategy to affect a destination's competitive position by means of supply-side measure as well as the communicated and achievable relative consumption /cost position. |
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