haku: @author Brinkmann, J. / yhteensä: 11
viite: 9 / 11
| Tekijä: | Brinkmann, J. |
| Otsikko: | Business and Marketing Ethics as Professional Ethics. Concepts, Approaches and Typologies |
| Lehti: | Journal of Business Ethics
2002 : NOV-DEC, VOL. 41:1/2, p. 159-177 |
| Asiasana: | ETHICS ADVERTISING MARKETING |
| Kieli: | eng |
| Tiivistelmä: | The author of the article states that marketing ethics is normally marketed as a sub-specialization of business ethics. In this paper, marketing ethics serves as an umbrella term for advertising, PR and sales ethics and as an example of professional ethics. To structure the paper, four approaches are distinguished, with a focus on typical professional conflicts, codes, roles or climates respectively. Since the moral climate approach is more inclusive than the other approaches, the last part of the paper deals mainly with moral climates, within the above- mentioned marketing sub-professions. The paper provides a substantial list of references and a number of figures and tables on this subject. |
SCIMA