haku: @author Zhang, X. / yhteensä: 11
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| Tekijä: | Zhang, X. Prybutok, V. |
| Otsikko: | Factors contributing to purchase intentions on the Internet |
| Lehti: | Journal of Internet commerce
2003 : VOL. 2:1, p. 3-18 |
| Asiasana: | Electronic commerce Consumer behaviour Internet Shopping |
| Vapaa asiasana: | e-commerce |
| Kieli: | eng |
| Tiivistelmä: | This study draws from the marketing literature to support an extension of the technology acceptance model (or TAM) to address consumers online purchasing intention. Data for the study was collected through both paper and an online survey from multiple sources, from universities and local businesses. A confirmatory factor analysis with LISREL 8.5 was performed to analyze the relationship btw. the constructs in the proposed research model. The paper's findings generally support the validity of TAM in an online shopping environment.Validating TAM within this context improves understanding about the consumer s online shopping behavior and prediction of online shopping behaviour. |
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