haku: @author Moschis, G. P. / yhteensä: 11
viite: 8 / 11
| Tekijä: | Moschis, G. P. Moore, R. L. |
| Otsikko: | A longitudinal study of television advertising effects |
| Lehti: | Journal of Consumer Research
1982 : DEC, VOL. 9:3, p. 279-286 |
| Asiasana: | TELEVISION ADVERTISING ADVERTISING EFFECTIVENESS CONSUMER BEHAVIOUR SOCIAL RESEARCH SOCIAL PSYCHOLOGY CONSUMER PANELS |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA