haku: @author Moschis, G. P. / yhteensä: 11
viite: 8 / 11
Tekijä: | Moschis, G. P. Moore, R. L. |
Otsikko: | A longitudinal study of television advertising effects |
Lehti: | Journal of Consumer Research
1982 : DEC, VOL. 9:3, p. 279-286 |
Asiasana: | TELEVISION ADVERTISING ADVERTISING EFFECTIVENESS CONSUMER BEHAVIOUR SOCIAL RESEARCH SOCIAL PSYCHOLOGY CONSUMER PANELS |
Kieli: | eng |
Tiivistelmä: |
SCIMA