haku: @author Beck, J. / yhteensä: 11
viite: 4 / 11
| Tekijä: | Morrison, A. Bouquet, C. Beck, J. |
| Otsikko: | Netchising: The next global wave? |
| Lehti: | Long Range Planning
2004 : FEB, VOL. 37:1, p. 11-27 |
| Asiasana: | Multinational companies Industries Globalization Internet Models |
| Kieli: | eng |
| Tiivistelmä: | Companies have long taken 'going global' to mean having a physical presence at locations everywhere. Based on extensive field interviews with executives at 35 different MNCs, this research shows that an increasing number of companies are succeeding overseas without massive foreign investment by adopting the global business model that we call netchising. This new business model relies on the Internet for procurement, sales, and maintaining customer relationships, and non-equity partnership arrangements to provide direct customer interfaces and local adaptation and delivery of products and services. Netchising offers potentially huge benefits over traditional exporting or foreign direct investment approaches to globalization. |
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