haku: @author Brinkmann, J. / yhteensä: 11
viite: 7 / 11
| Tekijä: | Brinkmann, J. |
| Otsikko: | Looking at consumer behavior in a moral perspective |
| Lehti: | Journal of Business Ethics
2004 : MAY, VOL. 51:2, p. 129-141 |
| Asiasana: | Consumer behaviour Ethics Shopping |
| Kieli: | eng |
| Tiivistelmä: | This paper suggests that consumers and their behaviours deserve more attention in the field. After a few website references and a brief literature review of recent business ethics and consumer behaviour literature, conceptual frameworks are suggested. The paper contains some empirical references, related to consumer honesty, tax loyalty and to motives for buying organic food, and suggests the development of a consumer morality measurement instrument. |
SCIMA