haku: @author Tzokas, N. / yhteensä: 11
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| Tekijä: | Winkholfer, H. Pressey, A. Tzokas, N. |
| Otsikko: | A cultural perspective of relationship orientation: using organisational culture to support a supply relationship orientation |
| Lehti: | Journal of Marketing Management
2006 : FEB, VOL. 22:1-2, p. 169-194 |
| Asiasana: | organizational culture relationship marketing supply |
| Kieli: | eng |
| Tiivistelmä: | This paper investigates one type of relationship orientation from the viewpoint of the relationships firms have with their suppliers, referred to as a Supply Relationship Orientation (SRO). The authors take an organisational culture perspective positing that an SRO is manifested through the basic assumptions, values, artifacts and behaviours of the organisation and introduce a measurement tool for SRO. |
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