haku: @author Matzler, K. / yhteensä: 11
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| Tekijä: | Füller, J. Matzler, K. |
| Otsikko: | Customer delight and market segmentation: An application of the three-factor theory of customer satisfaction on life style groups |
| Lehti: | Tourism Management
2008 : VOL. 29:1, p. 116-126 |
| Asiasana: | tourism consumer satisfaction segmentation life style |
| Vapaa asiasana: | ski resorts Alps |
| Kieli: | eng |
| Tiivistelmä: | This paper investigates the relationship between different market segments and three factors that influence the customers' overall satisfaction: basic, performance and excitement factors. The paper is based on an extensive empirical study with a sample of 6172 questionnaire responses of the customers of the Alpine ski resorts. The paper documents that there were significant differences between the tourists lifestyle segments. |
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