haku: @indexterm PUBLIC ADVERTISING / yhteensä: 11
viite: 10 / 11
| Tekijä: | Nelson, J. E. Duncan, C. P. Frontczak, N. T. |
| Otsikko: | The distraction hypothesis and radio advertising. |
| Lehti: | Journal of Marketing
1985 : WINTER, VOL. 49:1, p. 60-69 |
| Asiasana: | RADIO RECEIVERS INDUSTRY PUBLIC ADVERTISING ADVERTISING EFFECTIVENESS MEDIA RESEARCH PSYCHOLOGY |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA