haku: @indexterm PUBLIC ADVERTISING / yhteensä: 11
viite: 8 / 11
Tekijä: | Deutsch, J. Liebermann, Y. |
Otsikko: | Effects of a public advertising campaign on consumer behavior in a demarketing situation. |
Lehti: | International Journal of Research in Marketing
1985 : VOL. 2:4, p. 287-290 |
Asiasana: | PUBLIC ADVERTISING CONSUMER BEHAVIOUR ENERGY CONSUMPTION ELECTRICITY |
Kieli: | eng |
Tiivistelmä: |
SCIMA