haku: @author Verhage, B. J. / yhteensä: 11
viite: 4 / 11
| Tekijä: | Verhage, B. J. Waartz, E. |
| Otsikko: | Marketing planning for improved performance : a comparative analysis. |
| Lehti: | International Marketing Review
1988 : SUMMER, VOL. 5:2, p. 20-30 |
| Asiasana: | MARKETING STRATEGY CORPORATE STRATEGY NETHERLANDS |
| Kieli: | eng |
| Tiivistelmä: | An examination of the marketing orientation of companies in the Netherlands related to the nature of their activity and profit performance. An analysis of strategic decision-making processes. The conceptual framework and research questions. Methodology and findings. The market approach, and marketing organisation and analysis. Four Tables and a Figure cover the relationship between organisational, market characteristics, the market approach and performance. |
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