haku: @author Boulton, W. R. / yhteensä: 11
viite: 2 / 11
| Tekijä: | Chrisman, J. J. Hofer, C. W. Boulton, W. R. |
| Otsikko: | Toward a system for classifying business strategies. (!Porter's generic strategy) |
| Lehti: | Academy of Management Review
1988 : JUL, VOL. 13:3, p. 413-428 |
| Asiasana: | CORPORATE STRATEGY |
| Kieli: | eng |
| Tiivistelmä: | The foundations for building a more scientific system for classifying business strategies are provided specifying the objectives and attributes that must be considered in developing such a system, by showing how two of the most popular generic strategy classification schemes are incomplete, and by constructing a new integrated scheme that overcomes their most serious limitations. 10 classification attributes are discussed. |
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