haku: @author Simonson, I. / yhteensä: 11
viite: 9 / 11
Tekijä: | Simonson, I. |
Otsikko: | The Effect of Purchase Quantity and Timing on Variety-Seeking Behavior |
Lehti: | Journal of Marketing Research
1990 : MAY, VOL. 27, p.150-162 |
Asiasana: | CONSUMER BEHAVIOUR CONSUMER CHOICE BRAND LOYALTY |
Kieli: | eng |
Tiivistelmä: | The behaviour of consumers who make multiple purchases in a product class for several consumption occasions is compared with that of consumers who purchase one item at a time. Consumers making multiple purchases are more likely to select different items than consumers making sequential purchases. This finding has important implications for marketers. |
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